Retail Untangled
Business hacks and retail insights you won’t find anywhere else. Stories from the coalface. Real time innovation and solutions. Brought to you by the team at Inside Retail.
Retail Untangled
Episode 35: How payment data is reshaping retail customer engagement
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In this episode of Retail Untangled, host Amie Larter sits down with Johann Suchon, SVP of Consumer Acquisition and Engagement, APAC at Mastercard, to explore how payment data is transforming the retail landscape from a transactional function into a powerful customer engagement engine. As brands navigate an increasingly complex, fragmented, and competitive ecosystem, Suchon explains why traditional first-party data is no longer enough to win consumer loyalty. Tune in as they discuss the shift from uniform rewards to hyper-personalised relevance, the unique dynamics of the APAC retail and cross-border tourism markets, and why cross-industry ecosystem partnerships are becoming the ultimate competitive advantage for modern retailers.